So it turns out that Pantone’s 2018 Color of the Year is “Ultra Violet”. AKA purple. I could not be any more excited about this. I haven’t been a flower farmer for long, but over the last year or two, everything I’ve read has said that muted tones of apricot and peach, or blush tones are where it’s at. Pantone’s past Colors of the Year have included: Greenery, Rose, Orchid, Honeysuckle.
But now, my first year as a legit flower farmer, and I get Ultra Violet. Cue choirs of angels. The stars are aligned for the future of our farm. I can see it right now. OK, let’s not get carried away. Although the Pantone Color of the Year often trickles down to other businesses like fashion and design, certainly the muted tones will still be in demand as trends are just that, trends. But…since purple has always been my favorite color, I already had planned to grow a few purple varieties for next season. Turns out I’m on the leading edge of color trends, who knew? Hahaha!
In closing, I’ll leave you with a quote from Leatrice Eiseman, Executive Director of the Pantone Color Institute – “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Purple love.
https://www.pantone.com/color-of-the-year-2018
Bochner Farms Journal 